Some Answers When You Ask “Why BRK?”
Click on the questions below to see previous answers. Please contact us to ask us your own questions.
What does BRK do?
We believe in disrupting the state of the art in everything we do. We believe in thinking laterally, seeing the world differently, and revealing the hidden opportunities therein.
The way we disrupt this status quo is by designing esthetically pleasing products that satisfy the end-users goals in simple, direct ways. Typically accepted product abilities are our starting point, not our destination.
What do you mean when you say you you are "More than a camera company?"
We are the next generation in live-action broadcasting technology. Not just a camera company, we are a full-service provider geared to professional leagues and athletes with technologies that enable fans to watch their sports heroes in action from impressive perspectives that do not exist on any other platform, and we do it LIVE.
Our generation 2 products are part of our patent-pending ecosystem of live-action cameras running on our proprietary Video Mesh Network and delivered over existing TV infrastructure as well as over our own platform offering viewers exciting new control over what they see.
Viewers can control what they see?
Yes! Our technology features amazing 360 degree views and lets the viewers use phones, laptops and other devices to change their view.
BRK is the next generation in live-action broadcasting technology. We are a full-service provider geared to professional leagues and athletes, whether it be traditional sports, extreme sports or esports, and that will allow fans to watch them in action from perspectives that do not exist today. Our technology brings an unprecedented amount of viewer controls directly to the consumers through our own platform. These are controls that they are accustomed to having while playing video games like controlling the span and visibility of the field, freezing frames, 360 view, and so on. These controls are all available from their phone or laptop and whether live at the event or from home.
What is BRK's niche?
Our niche is that we are a second screen content provider that does not pose a threat to first screen media but rather we provide the opportunity to pioneer complimentary content and campaigns. Our technology is designed to work seamlessly with existing broadcasting and communication networks, and we also bring an unprecedented amount of viewer controls directly to the consumers through our own platform. We see ourselves as being the conduit between professional sports leagues, professional athletes, broadcasters, and the millennial and next generations.
Why do you use the term "Next Generation?"
After an extensive review of products in the market, technologies available, and related patents, a picture emerged of where improvements could be made and what the next step in live-action sports broadcasting could look like. The new system is a cohesive design of a complete ecosystem that employs miniature, professional broadcast-quality cameras, combined with proven, state of the art technologies that will improve the overall system performance and video output, which can be streamed simultaneously to multiple platforms. In addition, the system can offer unprecedented levels of viewer control of what they are viewing. These novel ways of combining the existing technologies created many new patentable opportunities while also reducing the time to market and development effort.
Do you provision content?
Yes, BRK is a second screen content provider that works seamlessly with existing broadcasting and communication networks.
Do you provide streaming?
Yes, we provide multi-platform streaming. Our live feeds can be used to augment existing TV content and distributed directly to viewers through numerous streaming platforms and devices with unparalleled interaction and control of the content.
Do you provide turnkey event coverage?
Yes, we provide turnkey event coverage. We provide the equipment and staff needed to cover your event and integrate
directly to your equipment in whatever formats you require.