BRK Unveils Its Micro Body Camera System “Iris” – August 6, 2020
Henderson, NV, August 6, 2020 /PRNewswire/ BRK, Inc. (the ”Company”) (OTC:BRKK) is pleased to announce it is kicking off the development of its Micro-Body “Iris” camera system, a high resolution, high quality, set of wireless cameras which can be affixed directly to any athletic jersey. The “Iris” camera measures 1.59 inches long, 0.75 inches wide and is 0.5 inches thick at the lens. Notwithstanding its micro size, the “Iris” camera system provides motion stabilized Full 8K HD video and audio from up to 24 athletes wearing the “Iris” camera system concurrently. With the rollout of future developments, the product portfolio will expand to include enhanced viewer interactive features. These include control of camera content from Smart TVs, home computers, and various mobile devices. Viewers at home, or in person at an event, will be able to decide which athlete’s camera they want to view the action from on their screen.
Mr. Daniel Serruya, CEO, stated: “Our mission is to deliver exceptional new video options that enable consumers to experience live action events in a unique and immersive manner, even if not live at the event. We believe that our camera angles, perspectives and novel consumer engagement platforms will position our clients at the forefront of digital content broadcasting technology, allowing content creators and broadcasters to create new revenue streams and extract more loyalty and value from end customers.”
Mr. Michael Kovacocy, Head of Corporate Development and IR, further stated: “” Iris” is a platform that will leverage our IP as efficiently and quickly into a number of verticals as possible – allowing maximum ROI from our commercialization and branding efforts. It is our intent to put marquee products onto marquee athletes and allow fans to come closer to their favourite teams and stars. We also believe that longer term, this will help make “Iris” a platform for entry into the licensed sports merchandise and user generated content markets – with the former expected to be worth USD $30.73bn in 2021. Our business model specifically targets large markets where our IP can be leveraged against significant economies of scale even through very modest initial market penetration. “
BRK Inc. (OTC PINK: BRKK), established in 2008, is owner of the Helmet Camera intellectual property (patents-pending) that make the RefCam possible. With the acquisition of the live broadcast helmet camera patent, BRK is poised to enter sports marketing in a big way. iSee Sports Inc. is a wholly owned subsidiary of BRK, Inc.
The foregoing contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are intended to be covered by the safe harbor provisions of the federal securities laws. Forward-looking statements often contain words such as “will,” “anticipate,” “believe,” “plan,” “estimate,” “expect,” “intend,” “is targeting,” “may,” “should,” ”poised,” and other similar words or expressions. Forward-looking statements are made based upon management’s current expectations and beliefs and are not guarantees of future performance. Our actual business, financial condition or results of operations may differ materially from those suggested by forward-looking statements as a result of risks and uncertainties which include, among others, those described in any of our other filings with the SEC. In addition, such statements could be affected by risks and uncertainties related to: (i) commercialization of our newly-acquired helmet camera, (ii) continuing development and protection of our intellectual property, (iii) unexpected industry competition, (iv) the need to raise capital to meet business requirements, and (v) our ability to sell our products in order to generate revenues. Forward-Looking Statements are pertinent only as of the date on which they are made, and the company undertakes no obligation to update or revise any Forward-Looking Statements, whether as a result of new information, future developments or otherwise. Any future public statements or disclosures modifying any of the forward-looking statements contained in or accompanying this news release, will be deemed to supersede such statements in this news release. Information on BRK Inc.’s website, http://www.brkincorporated.com does not constitute a part of this release.